Hot Under The Collar: Kelly Brook for Lynx

23 02 2011

Innovative, sharp and original. All words that don’t apply to the new Lynx advertising featuring Kelly Brook. Now without wishing to paint myself as some marketing genius (although I realise that my last two posts have been on the subject), surely they could have come up with something slightly more creative than women + boobs = sales?

To be fair Kelly Brook looks great, and teenage boys up and down the land will fall for head over heels for her (all over again).  But whether you’re hitting your target market or not, I can’t help feeling this type of advert is just too obvious.  So as it turns out, not so hot under the collar after all.

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French Connection S/S 2011 – You Are Man?

20 02 2011

It was around this time last year that French Connection launched their ‘The Man’ advertising campaign, showcasing a series of slick adverts that depicted the survival skills of a ‘real man’.

This Spring/Summer French Connection have taken things a step further, exploring how gender and society dictate behavior with powerful, thought-provoking shots entitled “You are…”.  Questioning what it means to be a man or a woman in today’s society, French Connection have kicked on from the award-winning 2010 campaigns to pose some more provoking questions – confronting the viewer by asking; “You are Man?”

Man or not, this is one striking campaign.

For more snap shots and videos from the campaign head over to the French Connection website.





Toys Will Tear Us Apart: Joy Division – Transmission in Playmobil

9 02 2011

The story of one of my favourite bands – Joy Division – is far from light hearted. That was until their famous John Peel session from 1979 was turned into a Playmobil music video. Showing an uncanny resemblance to the original, the only difference with this toy inspired version is that the band members appear to be smiling.





Diesel: Be Stupid

15 10 2010

While I’m fully aware that it makes me a bit of a media geek/weirdo (delete as appropriate), I really like adverts. Not that awful ‘Go Compare’ one, or even the meerkat. No, I love adverts that get you thinking, that make you laugh or even make you want to shed a little (but very manly) tear. It doesn’t even matter if it has no connection with the product, I just love well presented, thought provoking advertising.

Catching my attention and satisfying my inner media nerd of late has been the Diesel – Be Stupid campaign. While it may not pull on the heart-strings as much as the recent vodaphone advert, or make me giggle as much as the latest Heineken offering, but every time I turn the page of a monthly, or click around the web it stands out at me like a sexy, funky, ballsy and brilliant sore thumb. It’s not the most innovative, or the most PC, but what I love about the Diesel – Be Stupid campaign is how much it makes heads turn. Long Live Stupid.

Click here to check out the rest of the Diesel – Be Stupid campaign.





As seen on screen

22 01 2010

TV ads featuring music (and by music I mean actual songs not awful marketing jingles) can go one of two ways. Either it ruins a song or an artist you love (see the numerous ads featuring Florence and the Machine) or you fall head over heels with a song you would have never heard otherwise. Last week I heard ‘Beasts’ by Slow Moving Millie in the latest Virgin Media advert – simply stunning.