Gillette MagmaCore Extreme ‘Launch’

20 01 2011

It’s the norm when launching a new razor (normally adding yet another blade) for Gillette to pull out the big guns – Henry, Federer and Woods – to create promotional footage costing millions. But with Tiger’s infidelity issues, Thierry Henry disappearing of our radar, and possibly a realisation of just how ridiculous their CGI adverts are, they’ve taken a rather humorous new approach with this latest advert for the new Gillette Fusion ProGlide.


Brand Watch: L’Oreal Professionnel Homme

21 07 2010

There are a lot of men’s grooming brands who get their advertising, model shots, packaging and general branding all wrong. Whether they try too hard to be masculine, or not hard enough – it sends out all the wrong signals before we even get our hands on the products. Step forward L’Oreal Professionnel Homme with their stylish, sophisticated and on trend (but still timeless) branding – and the products to back it up. Hats off to you sirs!

For more info on their products, and some more excellent promo shots check out the L’Oreal Professionnel Homme website.