A Parody Fit For A King (of Shaves)

28 02 2011

While Colin Firth and The Kings Speech was clearing up at the Oscars, King of Shaves founder Will King was delivering an emotional speech of his own. Complete with tongue in cheek Gillette-bashing, this two minute parody was hot property on twitter during the run up to the 83rd Academy Awards, showcasing yet again why King of Shaves lead the way with an innovative approach to its razors and its social media.


King Of Shaves Launch Azor 5 Razor

27 01 2011

King of Shaves – both in terms of the quaility and value of their razors, and the performance of their skin care – are a firm Pour Homme favourite. With so many products and brands out there in the market, it’s fair to say that Will King and his King of Shaves range are changing the way we think about our daily grooming essentails, particularly shaving.

Starting 2011 as they mean to go on, King Of Shaves are proud to announce the release of the Azor 5 Blade Sensitive Alloy System Razor. Just like the previous Azor models, the Azor 5 is fitted with “Bendology Technology” (a soft flex hinge that allows you to shave closer), an ergonomic alloy handle, and is perfectly balanced and ideally weighted for maximum control and comfort. So what sets the Azor 5 apart from it’s predecessors? Yes you guessed it! Not one, not two, not even four, but FIVE long-lasting endurium nano coated blades.

I know what you’re thinking, adding another blade to a razor has all been done before. And if we were talking about Gillette or Wilkinson Sword then I would tend to agree with you. But in King Of Shave recent history we’ve come to expect quality and value that ensures that the launch of the Azor 5 will have a huge impact on the grooming market, and the efficiency of your shave. According to the brand “this is no ordinary razor, designed for sensitive skin –  it’s pure in form, effortless in function and engineered without compromise.” They can talk the talk, and in 2011 King Of Shaves really are shaping up to walk the walk.

So how can you get your hands on this new bit of shaving kit? Well it’s available at selected asda stores nationwide, and can be expected to sweep the nation with a clean, comfortable shave in the very near future.

Tried & Tested Movember: King Of Shaves Azor Advanced Shaving Gel

8 11 2010

As part of the Pour Homme Movember focus I’ll be reviewing a number of associated products that I’ll be using throughout my Movember journey, and here is product number 1.

Price: £4.99 for 150ml
Purpose: To make your shave less about irritation, and more about a smooth revolution.
What the brand say: Achieve superlative shave performance and unmatched razor glide with King of Shaves Azor Advanced Shaving Gel for Sensitive Skin. Helping to protect, moisturise and lubricate, skin is left amazingly smooth, supple and moisturised after shaving.

Pour Homme Verdict

Packaging: Sleek & masculine, the King of Shaves packaging isn’t the worst out their by any stretch of the imagination. A decent addition to any bathroom shelf it easily trumps its nearest competitors, but the only thing that stops it getting top marks is the strength of branding leaders Molton Brown and Kyoku For Men.  4 out of 5

Value for money: One of the main selling points of the whole King of Shaves range is that the price point is so reasonable. Take their razor blades for example – a set of 8 Gillette blades will set you back a steep £17, while the same amount of King of Shaves Azor blades will only cost you £9.50. And the same can be said for the Advanced Shaving Gel, at only £4.99 (even cheaper if you take advantage of one of the regular nationwide offers) it offers value for money that’s very difficult to argue with.
5 out of 5

Performance: My main reason for picking the King of Shaves Azor Advanced Shaving Gel was that it offered more visibility for shaving around my newly acquired facial hair – but in reality it offers a whole lot more than that. The glide that it gives your razor is superb, and while it coats your skin with a nice layer of slip, it doesn’t leave any greasy residue. Armed with all these excellent qualities it seemed to speed up my shave, and I didn’t give irritation a second thought. It even left my skin feeling moisturised rather than tight and dry! I couldn’t ask for any more, top marks!
5 out of 5

The verdict: In the past I’ve always favoured a shave cream over a gel – with the preconception of a more luxurious shaving experience. But the King of Shaves Azor Advanced Shaving Gel has not only dislodged my preconceptions, but abolished them all together. For a product so reasonably priced it really did offer superb shave performance. After all, what’s more luxurious than a smooth, moisturising shave experience without a hint of irritation. 5 out 5

The Azor Advanced Shaving Gel, as well of the rest of the King of Shaves range is available in supermarkets nationwide and lookmantastic.com

Grooming News: Men Are Useless

6 10 2010

If you take pride in your appearance, investing time and money in to looking your best then I salute you. But as much as it pains me to say it, grooming conscious guys are still sadly in the minority. Yes the industry as a whole is growing at a much faster rate than the female beauty industry, but there is still some ground to be made up until we can consider ourselves a nation of well groomed men.

One of the big challenges for brands within the industry is how to reach out to the men who seemingly don’t want to be reached. Those in the know understand the advantages of a little personal grooming, hell even the guys in question probably realise that there are improvements to be made – but it’s how to overcome this initial obstacle that seems to be the million dollar question.

This is where I believe the Men Are Useless concept can do its best work. If you haven’t heard of them before, Men Are Useless is a website dedicated to offering men, and their long suffering partners, a monthly grooming subscription service that delivers all the products a man could need throughout the month. Selecting some of the best high street brands around (including the likes of King Of Shaves and Original Source), they deliver a package of tailored grooming products to your door – doing the hard work so you don’t have to, all for less than the price of a pint of beer a week.

The Men Are Useless aim is to “give men (and the people who love them) more time to play out, fight sharks, catch baddies, build dens, practice wheelies and hit the heights they deserve.” But I think they’re selling themselves a bit short. What the ‘Men Are Useless’ concept is quite cleverly doing is getting guys to take more pride in their appearance and try quality grooming products, all the while tricking them into thinking that they’re ‘as much of a man’ as they always have been. Before you know it, these men will be buying the products they love for themselves, and taking a much bigger interest in the way they look.

Rather than trying to ram ‘the metro-sexual male’ down everyone’s throat, Men Are Useless have found a way to get guy grooming without them even realising it! Equally if you’re a guy who has the desire to improve your grooming routine, but isn’t sure where to begin – the Men Are Useless gift boxes are a fantastic place to start. Lastly, women of this world – if your man is still playing hard ball when it comes to looking his best, all you have to do is sign him up to Men Are Useless and before you know it he’ll be stealing your concealer because he wants to cover up his dark circles.

When we finally reach a day when all men look like well groomed Greek Gods, Men Are Useless shouldn’t feel down hearted, they should sit back, light a cigar and feel safe in the knowledge that the world is a better groomed place because of them.

To find out more, get a subrcription for yourself or a guy in your life visit menareuseless.com

King Of Shaves – Shave Sexy Promo

19 07 2010

Today sees the launch of a new advertising campaign for one of my favourite brands – King Of Shaves. Growing in popularity, their range of high quality, yet very much affordable shaving products don’t just offer competition for the likes of Gillette and Wilkinson Sword, but threaten to re-shape the market all together. If you’re yet to try their Azor razor then I really suggest you give it a go – it’s normally on offer in Boots/Tesco/Asda and the price of replacement blades are about 1/3 of its competitors – and it gives the smooooothest of shaves.

If their products haven’t already caught the eye of the customer, then their new advertising campaign certainly will do! Featuring Diane Wood, the world’s most famous female professional Master Barber as ‘Barbarella X’ and King of Shaves latest razor, the new Azor M the ad showcases the quality of King Of Shaves, alongside A LOT of provocative shots of Miss Wood (you won’t hear too many complaining about the latter). Let me know your thoughts on the new campaign and your opinion on the King Of Shaves range by leaving a comment below.

Check out the new advert:

For more information on King Of Shaves and for a chance to win a trip to New York, check out their facebook page.