Tried & Tested: GO24-7 Texture Paste & Shampoo

27 07 2011

Offering progressive luxury, GO24-7 is a hair, skin and shave brand for real men. Not the archetypal cave man type of real men, but real men who understand that they really should be taking care of their skin, styling their hair and improving your shave.  Originating from the USA, the brand is said to have none other than David Beckham on its list of admirers – which is pretty impressive in my book. So I got stuck in to 2 key products from the GO24-7 range to see if they lived up to the celebrity endorsed hype…


Price: £14.95 for 67g
Purpose: To craft your style with texture, but give you flexible freedom.
What the brand say: When you need a job done right, reach only for the best. GO24-7 Texture Paste is a no-nonsense pliable paste that performs to perfection to provide texture with definition while encouraging thickness and volume.

The Pour Homme Verdict: I’ll admit, I hadn’t heard of GO24-7 before the Texture Paste landed in my wash bag, but I can honestly say that this is one of (if not the best) styling product I’ve ever tried – hands down. I have hair that’s very difficult to style, it’s short around the sides but much longer and curly on the top. However my current style (a 50’s style quiff if you must know) requires control to slightly straighten without weighing down my curls, but with matt texture and a mouldable hold that I can rework throughout the day. The GO24-7 Texture paste covers all these bases and more. When you apply it, it’s very pliable making it easy to work your style, before setting (but not in a ‘stiff’ way like the hair gels of old) to hold your look in place with a finish that has just the right amount of balance between matt and natural shine. Oh and it smells AMAZING, plus it washes our really easily too – a must buy! 5 out of 5


Price: £12.95 for 264ml
Purpose: To gently put back what hard work and hard play takes out.
What the brand say: Trusted by the stars of sports and screen for clean natural health and performance, GO24-7 Shampoo is luxuriously invigorating and nutrient-rich for any day, any style, any hair-type.

The Pour Homme Verdict: After the overwhelming success of the Texture Paste I had high hopes for the GO24-7 Shampoo, and on the whole this daily shampoo lived up to the hype. Like its styling counterpart it smells lovely, and has all the right component that a top quality shampoo needs – leaving my hair soft, shiny and really manageable. My only complaint is that after I ran out of the Texture Paste the GO24-7 Shampoo struggled to remove all traces of heavy clay styling products and occasionally needed two washes which is why it slips slightly from perfect marks. But if you want my advice – buy both the GO24-7 Texture Paste and Shampoo for one hell of a shampoo/styling combo! 4 out of 5


Brand Launch: Kerastase Homme

19 04 2010

Kerastase are one of the most respected luxury hair brands in the world, priding themselves on innovation, exclusivity, indulgence and elegance. Although their products are designed predominantly for women, I’ve tried several from a variety of their ranges and I can certainly vouch for the ’luxury’ aspect of the brand.

This month see’s the launch of Kerastase Homme, a range of products designed to restore the look, feel and vitality of your hair and scalp. With the men’s grooming boom about as current as flares you could say it’s about time these hair care giants introduced something for men, but ever since I heard about the launch I’ve been hoping that the products are worth the wait.

They seem to have put a lot of thought into it at least. Six products, broken down into 3 ‘hair concerns’ each have their own targeted formulas to deal with specific problems that effect today’s man – excess oil, dandruff and thinning hair. The products themselves look and smell great, they’ve certainly got their branding spot on and they’ll look great in your bathroom if nothing else – luckily though Kerastase have produced much more than just eye candy.

If you want the very best in men’s hair care, look no further than Kerastase Homme because if you’re willing to pay for it, it’s a range with ‘luxury’ in its DNA, and produces that deliver results you can rely on.

Kerastase Homme is available now nationwide. Find out more.