Gillette MagmaCore Extreme ‘Launch’

20 01 2011

It’s the norm when launching a new razor (normally adding yet another blade) for Gillette to pull out the big guns – Henry, Federer and Woods – to create promotional footage costing millions. But with Tiger’s infidelity issues, Thierry Henry disappearing of our radar, and possibly a realisation of just how ridiculous their CGI adverts are, they’ve taken a rather humorous new approach with this latest advert for the new Gillette Fusion ProGlide.

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