Hot Under The Collar: Kelly Brook for Lynx

23 02 2011

Innovative, sharp and original. All words that don’t apply to the new Lynx advertising featuring Kelly Brook. Now without wishing to paint myself as some marketing genius (although I realise that my last two posts have been on the subject), surely they could have come up with something slightly more creative than women + boobs = sales?

To be fair Kelly Brook looks great, and teenage boys up and down the land will fall for head over heels for her (all over again).  But whether you’re hitting your target market or not, I can’t help feeling this type of advert is just too obvious.  So as it turns out, not so hot under the collar after all.

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French Connection S/S 2011 – You Are Man?

20 02 2011

It was around this time last year that French Connection launched their ‘The Man’ advertising campaign, showcasing a series of slick adverts that depicted the survival skills of a ‘real man’.

This Spring/Summer French Connection have taken things a step further, exploring how gender and society dictate behavior with powerful, thought-provoking shots entitled “You are…”.  Questioning what it means to be a man or a woman in today’s society, French Connection have kicked on from the award-winning 2010 campaigns to pose some more provoking questions – confronting the viewer by asking; “You are Man?”

Man or not, this is one striking campaign.

For more snap shots and videos from the campaign head over to the French Connection website.





Gillette MagmaCore Extreme ‘Launch’

20 01 2011

It’s the norm when launching a new razor (normally adding yet another blade) for Gillette to pull out the big guns – Henry, Federer and Woods – to create promotional footage costing millions. But with Tiger’s infidelity issues, Thierry Henry disappearing of our radar, and possibly a realisation of just how ridiculous their CGI adverts are, they’ve taken a rather humorous new approach with this latest advert for the new Gillette Fusion ProGlide.





Diesel: Be Stupid

15 10 2010

While I’m fully aware that it makes me a bit of a media geek/weirdo (delete as appropriate), I really like adverts. Not that awful ‘Go Compare’ one, or even the meerkat. No, I love adverts that get you thinking, that make you laugh or even make you want to shed a little (but very manly) tear. It doesn’t even matter if it has no connection with the product, I just love well presented, thought provoking advertising.

Catching my attention and satisfying my inner media nerd of late has been the Diesel – Be Stupid campaign. While it may not pull on the heart-strings as much as the recent vodaphone advert, or make me giggle as much as the latest Heineken offering, but every time I turn the page of a monthly, or click around the web it stands out at me like a sexy, funky, ballsy and brilliant sore thumb. It’s not the most innovative, or the most PC, but what I love about the Diesel – Be Stupid campaign is how much it makes heads turn. Long Live Stupid.

Click here to check out the rest of the Diesel – Be Stupid campaign.





L’Oreal Men Expert: Trés Cool

10 06 2010

This week saw the announcement that Eric Cantona (or King Eric as he is referred to in my house) is the new face of L’Oreal Men expert.  The man himself had this to say (presumably in his normal philosophical style); “I am delighted to be working with L’Oréal Paris. It’s a brand that I admire for its desire to make effective products within everyone’s reach.”

As well as featuring in the print advertising campaigns, Cantona stars in the new TV advert. I know it’s in French, but that doesn’t matter – his demeanour does all the talking. If they were going for cool, they really couldn’t have picked anyone better.

Check out the new range of L’Oreal Men Expert deodorants here.