Hot Under The Collar: Kelly Brook for Lynx

23 02 2011

Innovative, sharp and original. All words that don’t apply to the new Lynx advertising featuring Kelly Brook. Now without wishing to paint myself as some marketing genius (although I realise that my last two posts have been on the subject), surely they could have come up with something slightly more creative than women + boobs = sales?

To be fair Kelly Brook looks great, and teenage boys up and down the land will fall for head over heels for her (all over again).  But whether you’re hitting your target market or not, I can’t help feeling this type of advert is just too obvious.  So as it turns out, not so hot under the collar after all.


French Connection S/S 2011 – You Are Man?

20 02 2011

It was around this time last year that French Connection launched their ‘The Man’ advertising campaign, showcasing a series of slick adverts that depicted the survival skills of a ‘real man’.

This Spring/Summer French Connection have taken things a step further, exploring how gender and society dictate behavior with powerful, thought-provoking shots entitled “You are…”.  Questioning what it means to be a man or a woman in today’s society, French Connection have kicked on from the award-winning 2010 campaigns to pose some more provoking questions – confronting the viewer by asking; “You are Man?”

Man or not, this is one striking campaign.

For more snap shots and videos from the campaign head over to the French Connection website.

Toys Will Tear Us Apart: Joy Division – Transmission in Playmobil

9 02 2011

The story of one of my favourite bands – Joy Division – is far from light hearted. That was until their famous John Peel session from 1979 was turned into a Playmobil music video. Showing an uncanny resemblance to the original, the only difference with this toy inspired version is that the band members appear to be smiling.

H&M – Pretty Green?

1 02 2011

I’ve seen a big rise in Organic Male Grooming products in the last year, and now the natural trend seems to have made its way on to the high street as one retailer is giving shoppers the chance to get the latest fashion and save the environment.

Sounds too good to be true? Well it’s only a few selected items, but H&M have launched a line for men, women and children with all items made totally from organic cotton. This jacket is my favourite, and at just £24.99 its a steal as well as being sustainable style.

The range is available now, both online and in store.

King Of Shaves Launch Azor 5 Razor

27 01 2011

King of Shaves – both in terms of the quaility and value of their razors, and the performance of their skin care – are a firm Pour Homme favourite. With so many products and brands out there in the market, it’s fair to say that Will King and his King of Shaves range are changing the way we think about our daily grooming essentails, particularly shaving.

Starting 2011 as they mean to go on, King Of Shaves are proud to announce the release of the Azor 5 Blade Sensitive Alloy System Razor. Just like the previous Azor models, the Azor 5 is fitted with “Bendology Technology” (a soft flex hinge that allows you to shave closer), an ergonomic alloy handle, and is perfectly balanced and ideally weighted for maximum control and comfort. So what sets the Azor 5 apart from it’s predecessors? Yes you guessed it! Not one, not two, not even four, but FIVE long-lasting endurium nano coated blades.

I know what you’re thinking, adding another blade to a razor has all been done before. And if we were talking about Gillette or Wilkinson Sword then I would tend to agree with you. But in King Of Shave recent history we’ve come to expect quality and value that ensures that the launch of the Azor 5 will have a huge impact on the grooming market, and the efficiency of your shave. According to the brand “this is no ordinary razor, designed for sensitive skin –  it’s pure in form, effortless in function and engineered without compromise.” They can talk the talk, and in 2011 King Of Shaves really are shaping up to walk the walk.

So how can you get your hands on this new bit of shaving kit? Well it’s available at selected asda stores nationwide, and can be expected to sweep the nation with a clean, comfortable shave in the very near future.

Everyone’s Talking About: Football Transfer Fees

24 01 2011

While many of my posts have a sporting theme, it’s not often that I feel the need to voice my opinion on specific topics. But this week, the topic of transfer fees in football has got me suitably worked up to the point that I’ve decided to put pen to paper (electronically speaking).

Charlie Adam: Only when the price is right.

So what exactly has got me, and everyone else in the football world talking? Well it all started about a week ago when Darren Bent completed his move from 6th placed Sunderland to relegation threatened Aston Villa, in a move that could be worth £24m. Cue an out cry of “£24m for Darren Bent? The world’s gone mad”, and “The money in football is ridiculous” rants from the red-top newspaper contingent.

Then no sooner had the ink dried on Bent’s mammoth Villa contract, the attention had turned to Blackpool midfielder Charlie Adam – with interest from several Premier League outfits including troubled Liverpool. According to reports, Liverpool had a bid of £4m for the Scot turned down by the Bloomfield Road club – and this was the straw that broke the camels back (or my resolve in this case). £4m for a player upon whom Blackpool’s hopes of remaining in the top flight rest. £4 million!? What are King Kenny and co. playing at? I want some of what they’re smoking in their board meetings.

But before I go off on a pointless rant, let me digress. I believe the key term to remember throughout any transfer saga is context and I’ll start with Darren Bent. Is he worth £24 million? If Aston Villa stay in the Premier League then yes. If Villa had made the same bid last year when they were flying high and pushing for Europe then it may have looked a bit extreme, but in their current predicament they need goals – and fast. So as much of a shock as this is going to be to your Sun reading football fan, the world hasn’t gone mad. All we’re seeing is a worried Chairman realising he needs to take action before it’s too late.

And now we move on to Mr Charlie Adam. If we’re continuing the theme of context then the Blackpool midfielder is surely worth a fee close to that paid for Darren Bent, or the least Liverpool could do is put a one in front of that £4 million. You see, if Blackpool stay in the Premier League then they’re set to reap financial rewards to the tune of £40 million – so if by selling Charlie Adam they’re putting that financial reward in jeopardy then surely Liverpool (or any other club for that matter) would have to pay them handsomely for the privilege.

While Darren Bent may prove to be a snip at £24m if he can propel Villa up the league, in this writers opinion Ian Holloway is perfectly within his rights to play hardball. So Chairman of the Premier League, I urge you to take a step back and consider whether your next bid fits within the context of the two clubs involved, and the situation at hand. Villa (through the acquisition of Bent) and Sunderland (financially) will both benefit from the events of this week. Only time will tell if Blackpool will be duly compensated for the potential loss of their prize asset – whether Adam expresses his desire to leave or not.

Yours sincerly,

A football fan who finally put his rant down into blog form.

Gillette MagmaCore Extreme ‘Launch’

20 01 2011

It’s the norm when launching a new razor (normally adding yet another blade) for Gillette to pull out the big guns – Henry, Federer and Woods – to create promotional footage costing millions. But with Tiger’s infidelity issues, Thierry Henry disappearing of our radar, and possibly a realisation of just how ridiculous their CGI adverts are, they’ve taken a rather humorous new approach with this latest advert for the new Gillette Fusion ProGlide.