Tried & Tested: GO24-7 Texture Paste & Shampoo

27 07 2011

Offering progressive luxury, GO24-7 is a hair, skin and shave brand for real men. Not the archetypal cave man type of real men, but real men who understand that they really should be taking care of their skin, styling their hair and improving your shave.  Originating from the USA, the brand is said to have none other than David Beckham on its list of admirers – which is pretty impressive in my book. So I got stuck in to 2 key products from the GO24-7 range to see if they lived up to the celebrity endorsed hype…


GO24-7 TEXTURE PASTE

Price: £14.95 for 67g
Purpose: To craft your style with texture, but give you flexible freedom.
What the brand say: When you need a job done right, reach only for the best. GO24-7 Texture Paste is a no-nonsense pliable paste that performs to perfection to provide texture with definition while encouraging thickness and volume.

The Pour Homme Verdict: I’ll admit, I hadn’t heard of GO24-7 before the Texture Paste landed in my wash bag, but I can honestly say that this is one of (if not the best) styling product I’ve ever tried – hands down. I have hair that’s very difficult to style, it’s short around the sides but much longer and curly on the top. However my current style (a 50’s style quiff if you must know) requires control to slightly straighten without weighing down my curls, but with matt texture and a mouldable hold that I can rework throughout the day. The GO24-7 Texture paste covers all these bases and more. When you apply it, it’s very pliable making it easy to work your style, before setting (but not in a ‘stiff’ way like the hair gels of old) to hold your look in place with a finish that has just the right amount of balance between matt and natural shine. Oh and it smells AMAZING, plus it washes our really easily too – a must buy! 5 out of 5

GO24-7 SHAMPOO

Price: £12.95 for 264ml
Purpose: To gently put back what hard work and hard play takes out.
What the brand say: Trusted by the stars of sports and screen for clean natural health and performance, GO24-7 Shampoo is luxuriously invigorating and nutrient-rich for any day, any style, any hair-type.

The Pour Homme Verdict: After the overwhelming success of the Texture Paste I had high hopes for the GO24-7 Shampoo, and on the whole this daily shampoo lived up to the hype. Like its styling counterpart it smells lovely, and has all the right component that a top quality shampoo needs – leaving my hair soft, shiny and really manageable. My only complaint is that after I ran out of the Texture Paste the GO24-7 Shampoo struggled to remove all traces of heavy clay styling products and occasionally needed two washes which is why it slips slightly from perfect marks. But if you want my advice – buy both the GO24-7 Texture Paste and Shampoo for one hell of a shampoo/styling combo! 4 out of 5





Wingman: Grooming’s Next Big Thing

12 04 2011

You’ll know him as one of the all-conquering Dragon’s from the TV institution Dragon’s Den, but this week Theo Paphitis embarks on a new project – searching for the UK’s best and brightest young entrepreneurs BBC Two’s ‘Britain’s Next Big Thing’.

Men’s grooming brand Wingman and its creator Stuart Jolley are among a number of products and entrepreneurs in the series, which follows him through the process of developing his launch product – a premium male deodorising wipe that has been engineered for men on the go. It’s a classic David vs. Goliath battle as the 24 year old goes up against competitors like Lynx for a slice of the multi million pound male grooming market. Wingman is a product that’s been on the market since late 2010, but with the help of the BBC2 series, April 2011 is going to be the month that Wingman truly takes off.

For those of you new to Wingman Deodorising Wipes, they are extra large ‘man sized’ wet wipes, created for busy men who’s personal heigene is vigorously tested by their daily lives and the environment around them. They don’t have time to shower, but still need to freshen up instantly and feel confident at all times – something that we can all appreciate. Clearly there’s a huge market for such an innovative product – whether you’re a regular urban commuter, a long suffering employee in a stuffy office or a regular clubber – you’ll have been in situations where you’d have needed Wingman buy your side. It’s a mystery why no one has ever come up with anything like this for men before? It’s so simple, yet equally as ingenious – and once you’ve tried it (like all great products) you’ll wonder how you ever did without it.

The product itself contains a refreshing mix of ingredients including soothing aloe vera, cooling peppermint oil and invigorating ginseng, to revive and refresh whilst effectively removing dirt, oil and bacteria. It ticks all the grooming boxes, but when push comes to shove will Wingman Deodorising Wipes stand up and be counted?

Tired & Tested: The Pour Homme Review

Theo Paphitis is no mug, he knows a good business idea when he sees it. And in Wingman Stu Jolley has one hell of a good business idea. But I’m not Theo Paphitis, I’m not interested in profit margins – I’m interested in whether Wingman is there in our hour of grooming need.

After trying the product in a number of situations (post gym, the commute, in the overnight bag and on a night out) I can confirm that Wingman really does have your back. The wipes are big enough to be considered ‘man-sized’, the fragrance is refreshing without feeling overpowering, and the cleansing performance is really impressive – even good enough to be used on your face. Priced at a mere £3.56 for eight wipes, they come individually wrapped making them portable as well as practical, and the packaging would sit comfortably alongside anything a luxury brand has to offer.

Wingman hit the market in 2010 a festival essential,  a man bag essential and a desk drawer essential. But in 2011, Wingman Deodorising Wipes will become the grooming essential of the year. And for that reason, “I’m in”.

The Verdict: 5 out of 5

The Wingman wipes are currently on sale exclusively in Boots stores nationwide and are priced £1.22 for a box of two or £3.56 for eight.





Tried & Tested: Henri Lloyd Skin Protection For Men

4 04 2011

“Stick to what you’re good at” – that’s what we’re always told. But what happens when you’re not content with what you’re good at and you want to try your hand at something new and exciting. Should you give up on your vision? Should you hell. Just go right ahead and attempt to be the best in your field. Which is exactly what nautical fashion pioneers Henri Lloyd have done with the launch of their new grooming range – Henri Lloyd Skin Protection For Men

With a heritage embedded in nautical innovation, Henri Lloyd’s history ensues a prestigious expedition. From creating groundbreaking fabrics for sailing clothes to defining the zeitgeist for Italian youths, Henri Lloyd’s contribution to global design and fashion is impressive. That leaves the Henri Lloyd Skin Protection For Men some large shoes to fill. As a skin care range Henri Lloyd follows the ethos of producing premium performance products, technically engineered with an infusion of marine ingredients combined with a sophisticated British edge. That’s all well and good but all that blurb only stands up if the products are effective, so for the last few weeks I’ve been trying my hand at several products from the Henri Lloyd range – and is my Pour Homme review.

Henri Lloyd Ocean Mineral Shower Gel (200ml) – £12.95

First up from the Henri Lloyd grooming range, the shower gel has all the refreshing properties you’d expect from a products based around the sea and ocean minerals. It provides maximum freshness and acts as a real morning/evening pick me up – without letting you down on the cleanliness front, and it left my skin feeling ‘no need to moisturise’ soft. 4 out of 5

Henri Lloyd Ocean Mineral Hand Protection Cream SPF6 (75ml) – £10.50

Both as a fashion line, and grooming range Henri Lloyd is designed for people who enjoy an outdoor lifestyle, so it was imperative that the range included the essential outdoor product – a strong, protective hand cream. Performing under the most strenuous of circumstances, Henri Lloyd Ocean Mineral Hand Protection Cream features SPF6 and uses minerals, vitamins and algae to repair dry, chapped or cracked hands – which it does brilliantly. 4 out of 5

Henri Lloyd Ocean Mineral Tinted Moisturiser SPF15 (75ml) – £19.00

The feather in the rather accomplished  Henri Lloyd cap, Ocean Mineral Tinted Moisturiser SPF15 is not only my favourite product in the Skin Protection range, but it’s cemented itself as one of my must have products. Providing maximum hydration, optimum protection and a natural looking healthy colour, this grooming must have is almost as multi-tasking as a Swiss army knife! In the run up to summer a moisturiser with SPF protection is essential, but this Henri Lloyd offering provides so much more than just a UV guard making it an absolute must try. 5 out of 5




Tried & Tested: The Bluebeards Revenge Shaving Cream

23 03 2011

THE BLUEBEARDS REVENGE SHAVING CREAM

Price: £14.99 for 180ml

Purpose: To combat even the toughest stubble to give a smooth and luxurious shave that’s fit for the manliest man.

What the brand say: Designed by a real life Blue Beard who was bored to death with being a Desperate Dan look-alike, The Bluebeards Revenge is a paraben free premium quality shave cream with added ingredients to combat tough stubble.

Pour Homme Verdict

The Bluebeards Revenge Shaving Cream is fronted by 6’3″ Bedford Blues flanker and Britain’s Manliest Man, Sacha Harding. It’s designed for guys who grow a 5 o’clock shadow by lunchtime. And its packaging features a striking silver skull and cross-bones against a royal blue background. Masculine? You bet ya’. If The Bluebeards Revenge Shaving Cream could talk it would ask you if you wanted a pint, and give you a run down on the week’s football gossip.

But far from being a gimmick lead product that doesn’t perform, The Bluebeards Revenge Shaving Cream is backed by a proven formula and impressive results that make it anything but the class clown. The main reason behind the results is the exciting active ingredient ‘decelerine’ – which has been proven to actually reduce hair growth and nourish freshly shaved skin. All this means that over time you’ll decrease the effect of 5 o’clock shadow, reduce irritation and leave your skin noticeably softer for longer.

For all you statto’s out there, here are the numbers…

The BlueBeards Revenge Shave Cream;

– results in a 30% decrease in hair length.

– reduces the hair density by 16% after 60 days.

So how does it shave? Well the product lathers really well, and matches any other shaving product I’ve tried for comfort. I used the ‘Dabloon Bristled Shaving Brush’ to apply, but it you can use it without – it’s still just as effective. I’ve also noticed the declerine really starting get to grips with tough stubble. Don’t get me wrong I don’t resemble Desperate Dan, but tough stubble particularly on the neck has been a real problem for me. Overall The Bluebeards Revenge Shaving Cream is an excellent product that I fully recommend you try for yourself – if you’re man enough that is!

The verdict: 4.5 out of 5

Click here to buy The Bluebeards Revenge Shaving Cream and try it for yourself.





A Parody Fit For A King (of Shaves)

28 02 2011

While Colin Firth and The Kings Speech was clearing up at the Oscars, King of Shaves founder Will King was delivering an emotional speech of his own. Complete with tongue in cheek Gillette-bashing, this two minute parody was hot property on twitter during the run up to the 83rd Academy Awards, showcasing yet again why King of Shaves lead the way with an innovative approach to its razors and its social media.





Hot Under The Collar: Kelly Brook for Lynx

23 02 2011

Innovative, sharp and original. All words that don’t apply to the new Lynx advertising featuring Kelly Brook. Now without wishing to paint myself as some marketing genius (although I realise that my last two posts have been on the subject), surely they could have come up with something slightly more creative than women + boobs = sales?

To be fair Kelly Brook looks great, and teenage boys up and down the land will fall for head over heels for her (all over again).  But whether you’re hitting your target market or not, I can’t help feeling this type of advert is just too obvious.  So as it turns out, not so hot under the collar after all.





King Of Shaves Launch Azor 5 Razor

27 01 2011

King of Shaves – both in terms of the quaility and value of their razors, and the performance of their skin care – are a firm Pour Homme favourite. With so many products and brands out there in the market, it’s fair to say that Will King and his King of Shaves range are changing the way we think about our daily grooming essentails, particularly shaving.


Starting 2011 as they mean to go on, King Of Shaves are proud to announce the release of the Azor 5 Blade Sensitive Alloy System Razor. Just like the previous Azor models, the Azor 5 is fitted with “Bendology Technology” (a soft flex hinge that allows you to shave closer), an ergonomic alloy handle, and is perfectly balanced and ideally weighted for maximum control and comfort. So what sets the Azor 5 apart from it’s predecessors? Yes you guessed it! Not one, not two, not even four, but FIVE long-lasting endurium nano coated blades.

I know what you’re thinking, adding another blade to a razor has all been done before. And if we were talking about Gillette or Wilkinson Sword then I would tend to agree with you. But in King Of Shave recent history we’ve come to expect quality and value that ensures that the launch of the Azor 5 will have a huge impact on the grooming market, and the efficiency of your shave. According to the brand “this is no ordinary razor, designed for sensitive skin –  it’s pure in form, effortless in function and engineered without compromise.” They can talk the talk, and in 2011 King Of Shaves really are shaping up to walk the walk.

So how can you get your hands on this new bit of shaving kit? Well it’s available at selected asda stores nationwide, and can be expected to sweep the nation with a clean, comfortable shave in the very near future.