Innovative, sharp and original. All words that don’t apply to the new Lynx advertising featuring Kelly Brook. Now without wishing to paint myself as some marketing genius (although I realise that my last two posts have been on the subject), surely they could have come up with something slightly more creative than women + boobs = sales?
To be fair Kelly Brook looks great, and teenage boys up and down the land will fall for head over heels for her (all over again). But whether you’re hitting your target market or not, I can’t help feeling this type of advert is just too obvious. So as it turns out, not so hot under the collar after all.