It was around this time last year that French Connection launched their ‘The Man’ advertising campaign, showcasing a series of slick adverts that depicted the survival skills of a ‘real man’.
This Spring/Summer French Connection have taken things a step further, exploring how gender and society dictate behavior with powerful, thought-provoking shots entitled “You are…”. Questioning what it means to be a man or a woman in today’s society, French Connection have kicked on from the award-winning 2010 campaigns to pose some more provoking questions – confronting the viewer by asking; “You are Man?”
Man or not, this is one striking campaign.
For more snap shots and videos from the campaign head over to the French Connection website.