While I’m fully aware that it makes me a bit of a media geek/weirdo (delete as appropriate), I really like adverts. Not that awful ‘Go Compare’ one, or even the meerkat. No, I love adverts that get you thinking, that make you laugh or even make you want to shed a little (but very manly) tear. It doesn’t even matter if it has no connection with the product, I just love well presented, thought provoking advertising.
Catching my attention and satisfying my inner media nerd of late has been the Diesel – Be Stupid campaign. While it may not pull on the heart-strings as much as the recent vodaphone advert, or make me giggle as much as the latest Heineken offering, but every time I turn the page of a monthly, or click around the web it stands out at me like a sexy, funky, ballsy and brilliant sore thumb. It’s not the most innovative, or the most PC, but what I love about the Diesel – Be Stupid campaign is how much it makes heads turn. Long Live Stupid.