Highstreet giant Topman has collaborated with up-and-coming young film Director, Laurence Ellis to create three short films which form the heart of an online campaign to showcase Topman’s denim range (which was launched online at TOPMAN.COM last Monday). The films focus on youth and identity and follow the journeys of three young men – Louis, Henry and Sid – and profile the latest Topman collection.
‘The reason for creating three individual films was very much defined by the core brief – to represent Topmans denim range. Jeans are something very real and transcend passing trends. They are a part of each person and are worn very differently. The characters that we created and the journeys they take are each very individual and reflect their stylistic identity. The end of the film focuses on the group but from each main character’s very individual perspective.’ – Laurence Ellis, Director
It’s not often that advertising campaigns feel as real, and as down to earth as Topman’s latest effort, and I think the majority of 16 – 20 something’s will really identify with the campaign and the looks that have been featured. After all, denim forms such an integral part of our day to day style that it’s only right that it takes its spot on fashion’s centre stage. Check out my favourite of videos below, or for more information, access to the rest of the videos and to shop each collection visit the Topman Facebook Page.