Tried & Tested: No7 For Men Anti-Fatigue Eye Stick

5 08 2010

NO7 FOR MEN ANTI-FATIGUE EYE STICK

Price: £7.50 for 5g

Purpose: Make your eyes (well the delicate skin around them) look young and fresh for work/a night out/dinner with the parents, even when you’ve only had 4 hours sleep.

What the brand say: No7 For Men Anti-Fatigue Eye Stick reduces the signs of fatigue, fast.

Pour Homme Verdict

Branding & Packaging: Sleek and simple, there’s not really anything to dislike about the No7 For Men packaging. While it won’t set the world alight, it holds its own in a market where creating masculine packaging that isn’t condescending seems to be difficult for a large number of brands. 4 out of 5

Value for money: At £7.50, the No7 For Men Anti-Fatigue Eye Stick represents one of the cheapest men’s eye care solutions on the market. Yes you only get 5g worth of product for your money, but the ‘minimal use’ application means that a little really does go a long way. 4 out of 5

Ease of use: This is really as easy as it gets when it comes to an eye care product. There’s no messy pump to contend with, it’s a simple ‘twist and apply’ function that allows you to dispense the optimum amount of product from the ‘stick’, directly on to the eye area. What’s also great is that the product is so compact and discreet – making it really easy to store in the man-bag for touch ups throughout the day. 5 out of 5

Performance: Just when I thought this product was perfect, some aspects of the performance really let this No7 For Men Anti-Fatigue Eye Stick down. The initial cooling, refreshing sensation is great, but I found that it left a heavy, almost sticky residue that seemed to linger, with a totally different constancy to a traditional eye cream. Once the immediate benefits had passed, I must say I didn’t really notice a huge difference in the overall condition of my eye area – certainly not as much as I have done with other eye care products.  2 out of 5

The verdict: I love the No7 For Men range, I think it sits neatly between ‘high street’ and ‘high end’ giving guys an affordable, quality grooming alternative. But as much as I wanted to like the No7 For Men Anti-Fatigue Eye Stick, it ultimately left me disappointed. Branding, value and convenience are all covered, but after the initial cooling sensation, the performance let down a product that had so much potential. 2.5 out of 5

Want to try it for yourself? No7 For Men Anti Fatigue Eye Stick (as well as the rest of the No7 For Men range) is available from boots.com

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