Tried & Tested: LIERAC HOMME Auto Bronzant Self Tan Daily Moisture Gel

15 07 2010


Price: £20.00 for 50ml

Purpose: A daily moisturiser that helps you gradually achieve a natural looking tan the safe way.

What the brand say: Achieve a natural, confidence boosting tan with LIERAC HOMME Auto Bronzant Self Tan Daily Moisture Gel. Putting you in control of your skin tone it helps you achieve a complete, streak-free tan with long lasting hydrating performance.

Pour Homme Verdict

Branding & Packaging: LIERAC started life as a luxury women’s skin care brand, which means that the branding doesn’t try overly hard to be masculine. As with all French skincare, it gives off a real low key luxury feel right from the off – a great start. 4 out of 5

Value for money: For a moisturiser, particularly one at the mid to high end of the market, I felt Auto Bronzant was really reasonably priced. Its light texture lasts a surprisingly long time – even with my slightly dry complexion – which makes it a snip at £20 for this level of expertise. 4 out of 5

Performance: Even though I’ve used A LOT of grooming products in my time, the one thing I’m always dubious about trying without a reccomendation (or at least a sample) is moisturiser – mainly because of my dry often sensitive skin.  So add to that the potential for an ‘Umpa Lumpa’ style glow and you’ve got yourself one sceptical reviewer.

As a moisturiser, LIERAC HOMME Auto Bronzant really stands up – its light texture provides surprisingly long lasting moisturisation and couldn’t be faulted. The fact that it provides a gradual tan without streaks (I even applyed it during a time when I had quite a long beard without any problems) and you’ve got a product with near faultless performance.   5 out of 5

The verdict: Even with the current growth in the men’s grooming market, us men are still fairly dubious about using ‘fake tan’ and its associated products. But with LIERAC HOMME Auto Bronzant, guys really have nothing to worry about. Moisturisation that lasts all day (even for dry skin), plus a tan that builds gradually without any tell-tale ‘faking’ signs – you can’t really ask for anything more. 4.5 out of 5

Want to try it for yourself? LIERAC HOMME Auto Bronzant Self Tan Daily Moisture Gel is available from




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