OSIS DUST IT MATTIFYING POWDER
Price: £11.70 for 10g
Purpose: To give your style bags full of texture and the ‘second day’ look.
What the brand say: Kill routine, feel the difference and get natural looking hair with a cool, matt finish from OSiS Dust It Mattifying Powder. Get that second day look instantly with lightweight texture to assist the natural movement of your hair, whilst adding volume and texture for a matt finish.
Pour Homme Verdict
Packaging: OSiS have recently had a complete rebrand with the release of a host of new products and some existing product face lifts. Dust it was one of the heroes that went in for a bit of work and the packaging has come out the other end looking sleeker, cooler and a lot more distinctive – if not slightly like a pot of pepper. 4 out of 5
Value for money: A lot of styling products claim that you need to use minimal product to get the desired effect, but Dust It really does live up to that claim. I have thick hair that’s mid-length and I only used a fraction of what I would normally use – meaning that even at a relatively high price point, Dust It still offers great value for money. 4 out of 5
Ease of use: For me, this is the only area where Dust It loses ground – and there are two reasons for this. Firstly, because the product is a powder it has to be applied by ‘sprinkling’ over your style which often left me with clumps of product rather than an even coverage. Secondly, Dust It is very difficult to wash out – often taking more than one wash to get a clean feel – which I found frustrating at times. 2 out of 5
Performance: If you want matt texture then there is none better than Dust It. It does the ‘second day’ look better than anything else I’ve tried and there isn’t a hint of wet look shine or greasiness about it – it does exactly what the OSiS say it should. 5 out of 5
The verdict: I’ve never found a hair product that is so universally suited to all kinds of hair types and styles – while still remaining effective. I’ve got friends and work colleagues, both male and female with a variety of styles that all use, and love Dust It. So if you can get over the applications issues then you’ve got yourself one hell of a styling product. 4 out of 5
Want to try it for yourself? The OSiS Dust It Mattifying Powder is available from all good salons and lookmantastic.com.