This week saw the announcement that Eric Cantona (or King Eric as he is referred to in my house) is the new face of L’Oreal Men expert. The man himself had this to say (presumably in his normal philosophical style); “I am delighted to be working with L’Oréal Paris. It’s a brand that I admire for its desire to make effective products within everyone’s reach.”
As well as featuring in the print advertising campaigns, Cantona stars in the new TV advert. I know it’s in French, but that doesn’t matter – his demeanour does all the talking. If they were going for cool, they really couldn’t have picked anyone better.
Check out the new range of L’Oreal Men Expert deodorants here.