There are some brands who have given consumers the chance to show some patriotism with a bit of class (take a bow Fred Perry). But then there are others who have just got it very, very wrong – and we’re looking at you Gillette.
Not only are their Fusion blades extortionately over priced (a rant for another day) but their release of the Limited Edition Fusion Razor screams nothing but cheap tat. You can see it now, Wayne Rooney wins the World Cup for England and pays tribute to all of the fans at home who supported the team by buying a razor with a plastic St. Georges cross stuck on as a money maker. How stupid do some brands thing we are?