Trying to negotiate the first floor of a department store while the perma-tan shop assistant tries to recommend Aramis could be a thing of the past – thanks to fragrance house Givaudan and its brand new iPhone app designed to help consumers navigate the perfume market both in-store and online.
Released on Wednesday 30th June, iPerfumer is free app allows you to create a personal profile which can be used to shortlist best suited perfumes or to check known ones. Felix Mayr-Harting, Givaudan Global Head of Fine Fragrance, comments: “The iPerfumer App gives people the opportunity to learn about fragrance and buy in an informed way. It is a meaningful step towards engaging a new generation of perfume enthusiasts.”
If it works, it could have shop assistants quaking in their heels. Keep checking back for the Pour Homme review of the app as soon as it’s released.